Zynga, the undisputed behemoth in social gaming, has just acquired OMGPOP, the developer of the hugely successful Draw Something game. If you haven’t had a chance to check it out, it’s basically a mobile version of Pictionary, where you’re paired up with a fellow iPhone or iPad owner, and you take turns drawing things and having the other guess what it is with a given set of letters. Both sides get to watch as one gradually finishes drawing and the other attempts to solve the puzzle. There’s both an ad-supported free version and a premium version that gets rid of the ads, but Draw Something makes its real money through microtransactions which unlock different colors to draw with.
OMGPOP has a few other titles under their belt, mostly for the web, but Draw Something has been their biggest hit yet. Rumor has it that Zynga shelled out $200 million for the 40-man team, but neither Zynga nor OMGPOP went into specifics of the deal. This is a pretty big acquisition for Zynga, but definitely a sensible one. I worry a little bit that clever iOS development shops are doomed to getting sucked up into these giant companies, but then I look at Rovio and see how well they’ve managed to do by sticking it out on their own. In Zynga’s press release, they did a great job of outlining some great stats from Draw Something.